Digital Marketing Course ▷ 100% Job Guarantee ▷ Online/Offline Certification ▷ SLA Institute
Job Oriented Short Term Digital Marketing Course Modules
Advanced Digital Marketing Course Programme Modules
Introduction To Digital Marketing
Digital Marketing introduction, Digital Marketing Process, Benefits of Digital Marketing, Performance Evaluation, Digital Marketing Tools & Techniques, Latest trends in Digital Marketing
Web Creation using WordPress
Started with Website Development, Domain & Hosting, Link Buildup, Domain servers, Installing & Configuring WordPress, WordPress Dashboard, Building dummy websites for practice
Search Engine Optimization SEO
What is SEO, On-Page SEO & Off-Page SEO, Keyword Research, URL Structuring & Meta tags, Content Management, Sitemap & Backlinks, Google & Alexa Ranking, Directory Submissions(Article, Press Release, Blog, Comment, Classifieds), Image Optimization, Heading Tags, RSS Feeds, Technical optimization, Localization / Co-citation, Link Building Strategy
Search Engine Marketing
SEM Overview, Google Search, Google Adwords, Yahoo Search Marketing & Microsoft AdCenter, Pay Per Click (PPC) & its features, Conversion rate & quality score, PPC Campaigns, Setting up campaign goals, Formulating effective management, Ad Writing Techniques, Campaign Management, Landing Page Creation, Bid Management Plan, Performance Tracking, Report & Analysis, Testing
Social Media Marketing
Social Media Marketing Overview, Importance of Social Media Marketing, Facebook Marketing, Linkedin Marketing, Twitter Marketing, Twitter Marketing, Email Marketing, Lead Generation, Online Advertising, Mobile Marketing, Measurement of ROI, Underst&ing Qualitative Feedback, ROI measurement Framework, Tools to measure ROI
Email Marketing
Email Marketing Introduction & necessity, Creating Email Content, Emails & Newsletters, Email Deliverability, ISP, MX Record, Hosting Facility, IP/DNS, MTA, etc., Email Design & Template, Lead Generation Through Emails, Life Cycle Emails, Digital Marketing Strategy Toolkit, Email Campaign Management, A/B Testing, Email Exchange Program
Inbound Marketing & Lead Generation
Attracting Potential Customers, Increasing Conversion Rate, Engagement Magnets, Audience Aggregation, Landing Pages, Engaging Visitors On Website, Underst&ing Lead Generation, Lead Generation using Emails, Getting started with Conversion Rate Optimization, Testing
Mobile Web & SMS Marketing
Mobile Devices, Mobile Marketing & SMM, Basics of Mobile Marketing, Industry based terminology, Creating Responsive & Mobile friendly websites, Targeting Ads on Apps & search engine through location, Content Management on Mobile, SMS Marketing, Building apps on multiple platforms like android, iOS, Blackberry, etc.
PPC-Google Ad-Word – Yahoo – Bing
PPC & Google Adwords Overview, Building First campaign, Keyword Analysis & stuffing, Display advertising, Maintaining Quality Score & CTR, Remarketing campaign, Payment options, Geo Targeting, Google Analytics linking, Overview & comparison of Bing & Yahoo PPC
Google Analytics
Introduction to Web Analytics, Getting started with Google Analytics, Functionalities of Google Analytics, Content Performance Analysis, Google Adsense & Site Search, Social Media Analytics, User Analysis, Getting valuable insights & reporting, Social CRM & Analysis
E-Commerce & DotCom Web Marketing
Underst&ing E-commerce Marketing, E-Commerce Marketing, The Indian E-commerce System, Building E-Commerce Website, Using Woocommerce, Integrate Payment Gateway, Integrate Logistic Services, Setting up SaaS Store, Shopping ads, Store registration, Uploading products
Content Marketings
Quality Content Creation, Importance of quality content, Content marketing Tips, Keyword research & analysis, Articles, Blogs, Classifieds, Press Release, Keyword Placement & density, Article submission, Creating SEO based content, Tools for writing content
Online Reputation Management
Introduction to Online Reputation Management, necessity of ORM for the business, ORM scenario, Tackling negativity over the Internet, 10 ORM Comm&ments, Using tools to monitor online reputation, build a positive image of the brand;
Google Adsense (Blogging)
Introduction to Google Adsense, Learn to get approved by Google Adsense, earn money from Adsense, Creating & maintaining Google Adsense account, Right placement of ads on your web page, increase the worth of your ads, more & more visitors on your blog
Affiliate Marketing
Affiliate marketing Overview, 3 A’s of Affiliate marketing, get thousand;s of dollars using Affiliate marketing, Affiliate marketing history, Affiliate marketing in India, become an entrepreneur, Affiliate marketing account creation, Get approved as an affiliate, Top affiliate companies to work with, Live examples & potential earnings
Online Display Advertising & Platform
Online Display Advertising, Display Advertising, Banner Ads, Rich Media Ads, Contextual Advertising, Types of Contextual Ads, page Ads, Payment Method, Tracking & Measuring ROI, Assignment on allocating funds to various Ads, Different advertising platforms, Creating Banner Ads Using Tools
Expert Digital Marketing Course Programme Modules
Google Tag Manager Workshops
Tag manager, Why & When Used tag manager, create & Tag implementation strategy, Trigger, create tag manager, Setting up Google Tag Manager, Install the Google Analytics tag, Set up a GA Property variable, Click & Form Triggers Reporting, PDF downloads, Outbound links, Contact form submissions, Inbound lead submissions
E-Commerce & DotCom Web Marketing
Underst&ing E-commerce Marketing, E-Commerce Marketing, The Indian E-commerce System, Building E-Commerce Website, Using Woocommerce, Integrate Payment Gateway, Integrate Logistic Services, Setting up SaaS Store, Shopping ads, Store registration, Uploading products
Amazon Seller Center optimization
How can write Meta tag, How to Write Description, Products Description, Keywords Set up for Products, Price Optimization, Reviews, Filter of unnecessary Keywords, Images Optimization, Social Prove, Amazon PPC, Add Search Term, Products Listing Tools for Amazon
Programmatic Ad
Programmatic Ad Buying, Targeting Strategies in Programmatic, Ad Server & Tracking Users, side platforms (DSP) & supply side platform (SSP), Programmatic Ad Buying Approach-Publishers, Customer-Based Targeting, Impression-Based Targeting, Audience-Based Targeting, Behavioral Targeting, reporting & Performance analysis
Online Display Advertising & Platform
Online Display Advertising, Display Advertising, Banner Ads, Rich Media Ads, Contextual Advertising, Types of Contextual Ads, page Ads, Payment Method, Tracking & Measuring ROI, Assignment on allocating funds to various Ads, Different advertising platforms, Creating Banner Ads Using Tools
Landing Page Creation & Optimization
Landing Page Intro, lead generation importance, Difference between Landing Page & Website Pages, write a Call-to-Action, Landing Page for B2B & B2C, types of Landing pages testing, Build up lead nurturing strategy, Opt-In Landing Page, Lead / Sale Funnel, Optimization Landing page
Conversion Rate Optimization ( CRO )
Conversion intro, conversion rate optimization, e-commerce sales, Conversion rate optimization strategy, UI/UX Designing the perfect Landing page, customers journey across your website, Eliminating pain points, increasing engagement, Cost vs. Return, Analysis & Measurement, Paid / PPC Conversion Strategies,